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Valor Fireplaces
Valor is North America’s exclusive designer, manufacturer & distributor of Valor gas and electric fireplaces. Our goal is to be a leader in designing and producing innovative, energy-efficient home comfort products that will satisfy homeowners throughout the United States and Canada.
In the late 1970s, the gas fireplace industry was virtually non-existent in North America. Rising energy costs, sparked by the oil crisis, had ignited renewed interest in alternative sources of heat. Research suggested that homeowners were receptive to the concept of an efficient gas fireplace/heater that was easy to use, technically advanced, and capable of zone heating. It also had to be relatively attractive and cheap to operate. Valor, based in Britain, was the apparent leader in gas fireplaces; test marketing of the product in British Columbia for several years confirmed it was the way to go.
Realizing that customers wanted fireplaces that not only worked well but also looked good, the company collaborated with Valor to modify the appearance of the typical gas fireplace heater, pioneering the marriage of efficiency and aesthetics.
Recognizing a need to bring products to market faster and more economically, Miles Industries approached Valor Heating in 1999 and recommended that products for Canada and the US be manufactured in North America. The two organizations signed a long-term agreement in 2001, granting Miles the right to design and manufacture Valor-branded products for the US and Canada.